Aaron C. Ernst
Third-generation salesman. 6 kids. Ships things.
Solve your own problem. Figure other people have the same one. Ship the solution. Repeat.
My grandfather sold insurance door-to-door. My father built a sales training company. I grew up on calls, in boardrooms, learning what makes people say yes before I knew what a “funnel” was.
I spent years consulting with entrepreneurs and the pattern never changed. Smart people. Good products. No idea who they were actually selling to. They'd fill out some buyer persona worksheet, invent a fictional “Sarah, 34, Marketing Manager,” and then burn their budget marketing to someone who doesn't exist.
At some point I got tired of saying the same thing in every session. So I stopped consulting and started building.
Insurance. Door-to-door.
My grandfather learned to sell by knocking.
Sales training. Boardrooms.
My father taught others how to close.
Software. AI. Ship it.
I automate what they taught me by hand.
I got tired of saying the same thing in every session. So I stopped consulting and started building.
When I'm not shipping software, I make music. Same impulse, different medium. Start with nothing, end with something that didn't exist before. Listen →
6 kids. Based in the US. Shipping daily.